As entrepreneurs and business owners, we have been told time and time again to start with “why.” In fact, Simon Sinek’s famous TED talk on the subject has been viewed millions of times, and his book “Start With Why” has become a bestseller. The idea is that if we can clearly articulate our purpose, our …
Simon Sinek Was Wrong: No One Give’s A Rat’s Ass About Your Why Read article »
We all know marketing is essential for any business: it encourages growth, boosts profits, reaches potential customers, and helps create brand awareness; however, many business owners don’t know where to start. They don’t have a big budget and so try tools and services that either don’t really work for them or are too complicated. What’s …
The 3 Simplest and Most Effective Marketing Tactics for Any Small Business Read article »
When it comes to sales prospecting and lead generation, the same advice has been offered for years – websites, business cards, networking events, LinkedIn – these are all things that you’re supposed to ‘do’ as a sales leader or a business owner to generate new business. While there are a ton of resources encouraging you …
3 Ways to Maximize Sales Lead Generation with LinkedIn Read article »
Who IS Your Competition? You’re competing against the wrong business. In fact, you’re probably competing against the wrong thing. You are. Remember way back when Blockbuster was still a thing? As the story goes, in its early days of operation, Blockbuster had the opportunity to acquire Netflix for $50 million and said no. Blockbuster brushed …
Business Competitors: Why Your Greatest Competition Isn’t What You Think. Read article »
Years ago back in Woodsfield Ohio, that’s a little town in SouthEastern Ohio and if you know where Marietta is and Wheeling is, it’s nowhere close to either but it is in the middle somewhere. It has a strange traffic circle that I now miss and George’s Pizza that I can still taste and on …