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In this ever-evolving world of marketing, it’s easy to get lost in the hustle and bustle. That’s why our team at Digital Sandwich has crafted something truly special to keep us on track: “What and Why Docs.”

Inspired by the wisdom of Dan Sullivan’s book Who Not How and the game-changing Impact Filter, our founder, Adam, harnessed the power of these tools to give structure to his visions and laser-sharp focus on achieving remarkable outcomes. Today, we embark on a journey to explore the Impact Filter, a planning tool that cuts through the noise and ignites clarity and focus like never before. We’re about to revolutionize your short and long-term goal-setting, nurture successful habits, and help you reach the full potential of the Impact Filter. Let’s unlock a world of unparalleled clarity and intentionality for your business goals.

The Impact Filter: Finding Clarity and Focus

When it comes to navigating the vast sea of your ambitious goals and aspirations or even keeping track of your short-term goals, finding clarity and maintaining unwavering focus can feel like an uphill battle. That’s why we’re bringing in the Impact Filter to change the game. This powerful planning tool has proven its mettle, transforming the way we approach our objectives. Its purpose is clear and its impact is profound. By using the Impact Filter, we can filter out the noise, sharpen our sights, and set ourselves up for a better chance of success.

So, what makes the Impact Filter so special? It’s simple, yet it holds tremendous power. This tool urges us to ask the crucial questions that cut straight to the heart of the matter: what impact do we truly seek? What outcome do we genuinely desire? By embracing these queries, the Impact Filter allows us to shed distractions and hone in on what truly matters.

From Impact Filter to “What and Why Docs”

Our journey into the Impact Filter began with Sullivan’s book. Inspired by the concept of asking the right questions, we dove deeper into the Impact Filter’s potential for our own goal planning. We realized its power to filter out distractions and provide clarity and focus in our business endeavors and common goals.

Driven by this realization, Adam, our founder, developed our own version of the tool—the “What and Why Docs.” These customized documents have become a central part of our planning process, aligning goals with Digital Sandwich Agency’s mission and values. By tailoring the Impact Filter to suit our specific needs, we have achieved greater alignment, focus, and success.

With the “What and Why Docs,” we have harnessed the transformative power of the Impact Filter, creating a structured approach to goal setting and decision-making. It has become a compass guiding us toward defining goals and articulating the reasons behind them, fostering a deeper connection between the tool and our relevant goals.

*click above to download your own What and Why Doc

How “What and Why Docs” Work

“What and Why Docs” provide structure and intentionality to goal planning, guiding individuals and teams in articulating their objectives with clarity. By leveraging this framework, businesses can enhance strategic plans and execute them, ensuring actions align with the desired impact. The documentation process involves defining specific goals, considering potential outcomes, and establishing success criteria. Additionally, the documentation process cultivates accountability and improves communication among team members. The framework promotes focus, filtering out distractions and driving efforts towards impactful outcomes.

With “What and Why Docs,” businesses can achieve efficient planning, strategic alignment, and a higher likelihood of desired outcomes. The structured approach enables clear goal articulation, anticipation of challenges, and measurement of progress. By embracing this methodology, businesses can optimize their planning and execution, driving success in a focused and intentional manner.

Benefits of Our Approach

The benefits of goal setting cannot be denied. By embracing “What and Why Docs” based on the Impact Filter, we have witnessed a transformative shift in our goal planning and execution. These structured documents have provided us with a clear roadmap and empowered us to make informed decisions while staying laser-focused on the desired, positive impact.

One of the primary advantages of utilizing “What and Why Docs” is the heightened level of clarity they bring to the successful goal-setting process. By precisely defining objectives, considering potential outcomes, and establishing success criteria, we have been able to articulate our goals with remarkable precision. This newfound clarity has enabled us to prioritize actions and strategies that directly contribute to the desired impact. As a result, our team has experienced a significant boost in productivity, efficiency, and overall effectiveness in achieving our goals.

Making the Impact Filter and “What and Why Docs” a Habit

To fully leverage the Impact Filter and “What and Why Docs” for long-term benefits, consistency is key. Here are some strategies to seamlessly incorporate these practices into your routine:

  1. Schedule dedicated time: Set aside specific intervals in your schedule to work on your Impact Filter and “What and Why Docs.” Use this time to review goals, assess progress, and update your documentation.
  2. Break it down: Focus on one or two key objectives at a time, rather than overwhelming yourself with all goals simultaneously. By dividing them into manageable tasks, you can give them the attention they deserve.
  3. Collaborate and share: Engage your team or colleagues in the process. Encourage them to create their own Impact Filters and “What and Why Docs” to align efforts and foster collaboration, accountability, and a collective focus on common objectives and outcomes. Employee motivation is crucial to a company’s success.

By following these strategies, you can seamlessly integrate the Impact Filter and “What and Why Docs” into your routine, ensuring long-term success and unwavering focus on even your most audacious goals.

To implement these practices effectively, consider the following steps:

  1. Goal audit: Evaluate your existing goals and strategies, ensuring they align with your vision. Identify areas that require refinement or realignment.
  2. Customize your templates: Tailor the Impact Filter and “What and Why Docs” to suit your needs. Adapt the questions, success criteria, and outcome considerations to align with your business objectives.
  3. Regular review and update: Schedule check-ins to review and update your Impact Filter and “What and Why Docs.” Revisit your goals, assess progress, and make necessary adjustments to keep them relevant.
  4. Utilize technology: Take advantage of digital tools and project management platforms to streamline the documentation process. These tools can aid in tracking progress, collaborating with team members, and easily accessing your Impact Filter and “What and Why Docs.”

By following these actionable steps and recommendations, you can effectively implement the Impact Filter and “What and Why Docs” into your routine, maximizing their impact on your goal planning and execution.

Digital Sandwich Agency

At Digital Sandwich Agency, we are dedicated to helping small businesses thrive in their marketing endeavors by harnessing the transformative power of “What and Why Docs.” We are committed to empowering our clients to achieve clarity, focus, and impressive results through this structured approach to goal planning. Let us be your partner in implementing “What and Why Docs” and taking your goal-setting process to the next level. Embark on this exciting journey with Digital Sandwich Agency and unlock the full potential of your brand.

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