Book a Spaghetti Session
Growing your business the right way includes the right ingredients AND the right recipe. Apply for one our “Spaghetti Sessions” where we throw everything against the wall and decide what should stick.
What our Clients Say
Owner, Smerglia Chiropractic
Owner, Metropolis Popcorn
Community Relations Manager
Will this work for me?
That’s a great question and a fair one… will digital marketing work for your business? Ask yourself these 5 questions and you will have a better idea.
- Can you define your audience(s)?
- Is your message clear to your prospect (not just you)?
- Do you have a way to educate and demonstrate your expertise? (Hint: educational content is key here)
- Are your digital assets in good shape? These would be things like your website and Google listing and social media profiles.
- Budget? That’s great that you have growth goals. Are you realistically funding those goals?
Let’s face it… there are a gazillion marketing agencies out there. Your choices are longer than a CVS receipt. We know that we better say or do something that makes us stand out from the rest of the bunch. We think our core values are pretty good reasons to work with us but beyond that,
we have developed the 4 S’s.
What’s the old phrase? Measure twice, cut once? Well, that couldn’t be more true than in marketing. To go off willy-nilly implementing services before strategy is useless. Do you jump in a car without knowing where you are going or how you will get there? Although it may be an adventure it’s probably not the best use of resources. All of our interactions begin with a strategy session (we call it a spaghetti session) and delivery.
The more complex systems are the more there is to break. That sounds terrible and frankly expensive. That’s why we have a 3 step system preceded by some foundational work. Keep it simple. Keep it understandable. Keep it reasonably priced.
Not everyone has the same budget or resources. We get it. But that doesn’t mean that cost isn’t cost. What we are able to do is make our systems modular so YOU can handle a bit of the responsibility before unburdening yourself of the execution. Much of the individual components (ingredients) can be handled by the business if you want to do it or have the bandwidth. After completing the Spaghetti Session you will have an actionable plan. If you choose to execute it all yourself, or part of it, or none of it is totally up to you. Our systems are scalable.
There isn’t much sense in creating systems, processes, tactics, ingredients, or recipes that we don’t think will work for the long haul. For this reason, we don’t get distracted by shiny new things. Oh trust us, we are aware of them and often even excited about them. BUT… we don’t check boxes to check boxes. We do the things that work and have always worked… even in the real (not digital) world. Educate prospects to a buying decision. Ensure that you have a return path to interested parties. Simple.
Attend our Social Media Workshop
Learn how to plan an entire month of social media in an afternoon.
we believe that totally outsourcing content creation is a mistake because it loses the most important ingredient… YOU. Our unique process handles the heavy lifting of researching, writing, and publishing while still layering in your personality.
The beauty of advertising on social media channels is the targeting capabilities and lookalike audiences. Stay in front of anyone that’s visited your site, engaged with your content, or simply has attributes in common with those people. Currently, we love digitally stalking your ideal clients on Facebook, LinkedIn, YouTube, and GDN.
our recipe for social media includes a blend of organic, authentic culture posts that are driven by your team along with authority content that we create and source. People do business with people that they KNOW, LIKE, and TRUST. Distributing educational content wrapped up in culture posts drives that relationship.
Reviews and Testimonials
while it’s important to demonstrate your competency and expertise through educational content it’s also imperative that other people verify that competency. Quality, consistent reviews on trusted sites allow you to leverage what other people say about you. And let’s face it… what you say is marketing. What others say is the truth.
it may seem antiquated but email is still a very effective way to stay in front of your customers and prospects. Do you have a distribution list? What are you sending them? How often? We’ll figure it all out!
Owning your local directories means you control the information displayed. If and when you need to update your information, you can do so with ease. We claim and verify your business listings to ensure you own them forever.
PPC (Search Ads)
Reach your target clientele the exact moment they are searching for your product or service. Through keyword research, a deep understanding of your unique offering, and constant refinement of your campaigns, we will connect you with your most intent-driven prospects.
we don’t believe that your entire marketing budget should be blown by a new website build. But you do need a quality website that’s built for speed, SEO, and conversion. So we found the best deal out there. Through our sister agency SearchActions we are able to provide you with a FREE website. Pay monthly for ongoing edits, hosting, and maintenance and only once the site is complete.
Feel free to contact us for any business, media, or personal inquiries:
2241 Front St. Suite B
Cuyahoga Falls OH 44221
Monday through Friday 9am to 5pm