Blog

Let’s set the scene: imagine you’re cruising through your day, or perhaps you’ve managed to snatch a moment of sweet, sweet free time. And what’s stealing the spotlight? You got it – you’re diving into the ever-enticing realm of social media. We’re talking about those quick-hit platforms like Instagram, Facebook, TikTok, and their merry gang […]

Welcome to the eye-opening world of customer-centricity! A vast majority of business owners tend to perceive the entire customer journey through their own lens, unintentionally neglecting the customer’s needs. This self-centered approach can hinder their ability to truly serve and satisfy their clientele and provide positive experiences. However, at Digital Sandwich, we’re here to revolutionize

In this ever-evolving world of marketing, it’s easy to get lost in the hustle and bustle. That’s why our team at Digital Sandwich has crafted something truly special to keep us on track: “What and Why Docs.” Inspired by the wisdom of Dan Sullivan’s book Who Not How and the game-changing Impact Filter, our founder,

Welcome to the wild and ever-evolving marketing landscape! At Digital Sandwich, we thrive on staying ahead of the curve, armed with our trusty survival kit. Gone are the days of relying on mere “gut feelings,” like blindly throwing darts in a dark room. We’ve shed our blindfolds and embraced a treasure trove of cutting-edge tools,

As a marketing agency, we are always on the lookout for cutting-edge technology that can help us deliver better results for our clients. One area where we have seen tremendous progress is in the field of generative AI content creation. With the evolution of AI technology, generative models have emerged as game-changers in content production

As entrepreneurs and business owners, we have been told time and time again to start with “why.” In fact, Simon Sinek’s famous TED talk on the subject has been viewed millions of times, and his book “Start With Why” has become a bestseller. The idea is that if we can clearly articulate our purpose, our

We all know marketing is essential for any business: it encourages growth, boosts profits, reaches potential customers, and helps create brand awareness; however, many business owners don’t know where to start. They don’t have a big budget and so try tools and services that either don’t really work for them or are too complicated. What’s

When it comes to sales prospecting and lead generation, the same advice has been offered for years – websites, business cards, networking events, LinkedIn – these are all things that you’re supposed to ‘do’ as a sales leader or a business owner to generate new business. While there are a ton of resources encouraging you

Who IS Your Competition? You’re competing against the wrong business. In fact, you’re probably competing against the wrong thing. You are.  Remember way back when Blockbuster was still a thing? As the story goes, in its early days of operation, Blockbuster had the opportunity to acquire Netflix for $50 million and said no. Blockbuster brushed

Years ago back in Woodsfield Ohio, that’s a little town in SouthEastern Ohio and if you know where Marietta is and Wheeling is, it’s nowhere close to either but it is in the middle somewhere.  It has a strange traffic circle that I now miss and George’s Pizza that I can still taste and on